Rare gramophone records “The Vogue Picture Record”. Part V

Vogue Records was a short-lived United States-based record label of the 1940s, noted for the artwork embedded in the records themselves. Founded in 1946 as part of Sav-Way Industries of Detroit, Michigan, the discs were initially a hit, because of the novelty of the colorful artwork, and the improved sound compared to the shellac records dominant at the time. Vogue picture records were of a very high quality, with little surface noise. The records were produced using a complicated process whereby a central core aluminum disc was sandwiched between the paper illustrations and vinyl. Perfecting this process took quite a while; Tom Saffady and his engineers spent several months working out the bugs that often resulted in torn or dislodged paper illustrations. The discs were manufactured by first sandwiching printed illustrations around a core of aluminum, then coating both sides with clear vinyl upon which the grooves were stamped.

The first 10-inch Vogue picture record (catalog number R707) was released to the public in May 1946. Production ceased less than a year later in April 1947, with Sav-Way entering into receivership in August 1947. During this time, approximately seventy-four different 10-inch Vogue picture records were released. The colorful artwork on the records have made Vogue Records a collector's item.

There are ten such records in the museum Collection repository. Today we present the next peice that is numbered R732. Digitized recording of this piece is posted in the museum Sound Library. On one side is the song “In the Moon mist”, adapted from a melody by Godard – Jack Lawrence. Performs Art Mooney and his Orchestra, Vocalist – Johnny D’arcy. On the other side – “I don’t know why” (I Just Do), authors Roy Turk - Fred E. Ahlert, performs Art Mooney and his Orchestra. Vocal by The Moon Chasers.

Arthur Joseph Mooney (February 11, 1911 – September 9, 1993) was an American singer and bandleader.
Art Mooney formed his first group in Detroit during the late 1930's. It had lasted for a few years until the musician entered military service at the onset of World War II. In 1945, he organized a proper dance orchestra. The band played in New York clubs and hotels, as well as being prominently featured on radio. Recording for MGM, Mooney turned out several dud singles, until hitting the big time in 1948 with the corny tune "I am Looking Over a Four-Leaf Clover”. His biggest hits were " "Baby Face" in 1948 and "Nuttin' For Christmas", with Barry Gordon, in 1955. His fourth million selling song "Honey-Babe" (1955) was used in the motion picture, “Battle Cry”, having reached the Top 10 in the US. Into the 1960s, Art Moony performed extensively in Las Vegas. In the early 70s, he did a national tour with a package show called “The American Big Band Cavalcade”. Art Mooney passed away at the age of 82 in Florida in 1993.